Published December 23, 2025

How to Price Your Home for the New‑Year Market

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Written by Julie Roth

How to Price Your Home for the New‑Year Market header image.

Planning to list soon?  How do you price your home to hit the new‑year market sweet spot?
The right price balances market value, seasonality, and buyer demand,  giving you the best shot at a quick, strong offer.

Pricing considerations:

  • Review recent sold comps (last 3–6 months) in your area.
  • Adjust for seasonality, winter buyers may expect a slight discount due to slower demand.
  • Factor in staging, maintenance, and market speed in your pricing strategy.
  • Be ready to adjust quickly if you don’t see showings within 10–14 days.

Final takeaway:
Price carefully, too high and you wait; too low and you leave money on the table. Start slightly below top range for winter listings to capture early interest.



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