Published May 21, 2026

The Pricing Mistake I See Sioux Falls Sellers Make Over and Over

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Written by Julie Roth

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Wondering why some homes sit while others sell quickly in your neighborhood?

I’m going to be very direct here, because I see this happen all the time in Sioux Falls and Harrisburg.

Sellers price their home based on what they hope it’s worth, not how buyers are actually responding right now.

And I get it. You’ve lived in your home. You’ve put money into it. You’ve built a life there. Of course it feels like it should command top dollar.

But buyers don’t see your history. They see options.




Buyers are comparing everything instantly

The moment your home hits the market, it’s being compared to every other listing in that price range.

And buyers are sharp right now.

They know:

  • What feels like a good value

  • What feels slightly high

  • What they’re willing to wait on

If your home misses that mark even a little, they move on.




Sitting sends a message

This is the part most sellers don’t realize.

When your home sits, buyers start assuming:
“Something must be off.”

Even if nothing is wrong, perception shifts quickly.

And once that happens, you’re negotiating from a weaker position.




The strongest results come from alignment

The homes I see win right now in Sioux Falls are not the highest priced.

They’re the ones that feel right for the market.

That’s what creates:

  • Showings

  • Interest

  • Strong offers




Final takeaway

If I could give every seller one piece of advice right now, it would be this.

Price for how buyers are behaving today, not how the market felt last year.

That one decision will impact everything.

If you want a real conversation about what your home would actually need to hit the market strong, I’d love to walk through it with you.

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