The Role of a Real Estate Agent in Your Transaction

What exactly does your agent do, and is it worth the commission?
From pricing and marketing to negotiation and paperwork, your agent manages every step of your deal, and helps you net more in the process.

1. Pricing strategy

• Your agent runs comps, analyzes market trends, and helps you price to sell (not sit).
• Overpricing is one of the biggest DIY mistakes, agents prevent that.
  
  
  
  

2. Marketing and exposure

• Listing photos, staging advice, social promotion, MLS access, open houses, it’s all part of your agent’s game plan.
• More eyes on your home = faster, better offers.
  

3. Negotiation and contracts

• Agents act as skilled negotiators and protect your interests.
• They ensure contracts are airtight and that your deal stays on track.
  

4. Project manager, problem solver

• From scheduling showings to coordinating inspections, agents juggle it all.
• If surprises pop up (and they will), your agent is your go-to fixer.
  

Final takeaway

Your agent isn’t just “there”, they’re your advocate, strategist, and guide. A good one more than earns their commission in time saved and results delivered.